UI UX design trends for 2024

Top 5 UI UX design trends for 2024

  • Post category:UI/UX Design
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  • Reading time:12 mins read

In today’s competitive digital landscape, it’s more important than ever to have a strong UI and UX design. A well-designed UI can attract users and keep them engaged, while a good UX can make it easy for users to find what they’re looking for and complete tasks.

In this blog post, we’ll discuss the top 5 UI UX design trends for 2024. These trends are based on recent research, insights, and my personal view.

1. Minimalism

Minimalism is a design trend that emphasizes simplicity and clean lines. It’s all about stripping away unnecessary clutter and focusing on the essential elements of the user interface. This trend is popular because it can make websites and apps look more modern and sophisticated. It can also make it easier for users to find what they’re looking for.

Here are some tips for implementing minimalism in your UI UX design:

  • Use a Limited Color Palette: Stick to a few colors to avoid overwhelming the user.
  • Use Plenty of White Space: Let your content breathe and avoid cramming too much information into a small space.
  • Use Simple Typography: Choose fonts that are easy to read and don’t distract from the content.
  • Keep Your Layouts Clean and Uncluttered: Avoid using too many elements or complex layouts.

The Apple website is a classic example of minimalism. It features a white background with large product images and minimal text. This creates a clean and uncluttered user experience that focuses on the products themselves.

Use our free color palette generator to generate stunning minimal color palettes.

2. Data Storytelling

Data storytelling is a trend that’s been gaining popularity in recent years. It involves using data to create compelling stories that engage users. This can be done through the use of charts, graphs, and other visual elements. Data storytelling can be a powerful tool for communicating information and persuading users to take action.

Here are some tips for using data storytelling in your UI UX design:

  • Start with a Clear Story in Mind: What do you want your data to tell users?
  • Use Data to Support Your Story: Don’t just throw data at users without any context.
  • Choose the Right Visual Elements: Charts, graphs, and infographics can all be effective tools, but choose the ones that best communicate your story.
  • Make Your Data Easy to Understand: Use clear labels, legends, and other aids to help users understand your data.

The Strava app uses data storytelling to help users track their running progress. They use graphs to show pace, distance, and elevation, and they use colors to highlight zones of effort. This makes it easy for users to see how they’re performing and identify areas for improvement.

3. Virtual Reality (VR) and Augmented Reality (AR)

VR and AR are two emerging technologies that have the potential to revolutionize the way we interact with the digital world. VR immerses users in a virtual environment, while AR overlays digital content in the real world. Both VR and AR have the potential to create new and innovative user experiences.

Here are some tips for designing for VR and AR:

  • Consider the User’s Physical Space: How much space will users have to move around in?
  • Use Natural Gestures for Interaction: Users should be able to interact with the digital world in ways that feel natural and intuitive.
  • Make Sure Your Content is Visually Engaging: Users should be drawn into the experience by the visuals.
  • Test Your Designs with Real Users: Get feedback from users early and often to make sure you’re on the right track.

Apple Vision Pro AR Headset: The Apple Vision Pro is an AR headset that allows users to interact with digital content in the real world.
Meta Quest Pro VR Headset: The Meta Quest Pro is a VR headset that allows users to play games, exercise, and socialize in virtual environments.

4. Minimal Lovable Product (MLP)

MLP is a design philosophy that emphasizes creating products that are both minimal and lovable. This means focusing on the core features of the product and making sure it’s easy to use and enjoy. MLP is a reaction to the trend of over-designed and complex products.

Here are some tips for designing an MLP:

  • Focus on the Core User Needs: What are the most important things that users need to be able to do?
  • Simplify the User Interface: Make sure the user interface is easy to understand and navigate.
  • Make the Product Easy to Learn and Use: Users should be able to figure out how to use the product quickly and easily.
  • Get Feedback from Users Early and Often: Use user feedback to improve your product over time.

Apple Watch: The Apple Watch is a great example of an MLP. It has a limited number of features, but it’s designed to be easy to use and enjoyable to wear.

5. Big, Bold, All-Caps Typography

Big, bold, all-caps type is a trend that’s been gaining popularity in recent years. It’s a great way to make a statement and grab attention. This trend can be used for headlines, titles, and other important text elements.

Here are some tips for using big, bold, all-caps type in your UI UX design:

  • Use it sparingly: Too much bold typography can be overwhelming.
  • Make sure it’s readable: Choose a font that is easy to read at large sizes.
  • Balance it with other typefaces: Don’t use all-caps typography for everything.
  • Use it strategically: Use bold typography to highlight important information.

Awwwards Website: The Awwwards website uses bold typography to showcase the winning websites of the year.


By staying informed about the latest UI UX design trends, you can create digital experiences that are not only user-friendly but also visually stunning and engage audiences.

Embrace minimalism, leverage data storytelling, explore VR/AR possibilities, design Minimal Lovable Products, and utilize bold typography strategically to stay ahead of the curve and achieve design success in 2024 and beyond.

Also read: 10 UX Job Roles That Are in High Demand in 2024

Rabi Thapa

Hello, I'm the founder and author of DeJoiner and I've been a graphics and UI/UX designer for over 4 years. I've had the opportunity to work with more than 500 clients on over 2,000 projects. I'm excited to share my experiences with you here!

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