graphic designer charge

How to Charge as a Graphic Designer?

Effective pricing is the base of a sustainable graphic design business. It’s not just about determining monetary compensation; it’s about valuing your skills, expertise, and the unique value you bring to each project.

The right pricing strategy ensures that you’re not undervaluing your work while remaining competitive in the market.

At the beginning of my career, I suffered a lot in terms of charging and payment so, I’m here to guide you on how to charge as a graphics designer. We will talk about some guidelines you should consider when charging as a graphics designer.

How to Charge as a Graphic Designer?

Following are some guidelines you should consider when charging as a graphics designer:

  • Depends on you skills
  • Value/Service Quality
  • Clients business location
  • Time/Scope of the Project
  • Work with the best one only

Depends on you skills

Your pricing depends on your skills and experience. When I started, I didn’t know my worth and charged too much. I learned from my mistake, improved my skills, and now charge fair prices, leaving clients happy.

So, discover your skills and value your experience—it makes a big difference!

To increase the marketability and profitability of stock graphics, designers should focus on creating high-quality, versatile, and visually appealing assets that cater to current design trends and industry demands. Additionally, proper keyword optimization and effective tagging can enhance the discoverability of stock graphics.

Value/Service Quality

In my experience, your pricing should align with the value you deliver to clients. It’s not just about the number of hours you spend on a project; it’s about the tangible results you generate. Consider your work’s impact on the client’s brand, reputation, and bottom line.

A well-designed logo, a captivating website, or an effective marketing campaign can significantly elevate a client’s business, justifying a premium rate.

Imagine, if you know that by this packaging design. Your client can generate 100K sales, so please charge accordingly. The more you can bring to the table, the higher the charge.

Client’s Business Location

The client’s business location plays a huge role in determining your pricing. Imagine your client business is in top-tier cities or countries. Then please charge more.

Or,

It also depends on the size of their business, it it’s a small business or just a startup, there is a higher chance, that they will be less on budget. So, you can’t charge high.

Time/Scope of the Project

The charge also depends on the time, whether it will take 1 hour or 1 month to finish the project. The more time, the more charge. A simple social media post may take a few days, while whole company branding could span months.

You can also consider the scope of the project. If that project will be a benefit for your portfolio, then it’s completely okay to charge a little less.

Work with the best one only

Pro tip, it is hard to find the best clients but not impossible. You make clear everything about your time work, requirements, and budget, if they are ok you are good to go with the project. The bond between both parties goes well if they understand each other needs and workflow.

So always make sure if you see any red flags before starting work, it is time to move on to the best one and not stick with bad ones pressurizing yourself.

Things to do while onboarding

According to my experience, this is a bonus tip: there are some points you should follow while onboarding that will affect the pricing of the project indirectly, These points will help to determine the value of the project and help in pricing. These are:

  • Requirements
  • Contract
  • Discovery Call

Requirements

Before starting the project it is need to understand client needs and expectations. To know them you can ask some questions (consider as the checklist for requirement gathering) like this:

  1. What are the specific goals and objectives of this project?
  2. What do you hope to achieve with the design work?
  3. Who is your target audience or demographic for this project?
  4. Can you provide information about your brand, including core values, mission, and vision?
  5. What specific deliverables do you expect from this project?
  6. What is the deadline for the project?
  7. What is the budget allocated for this project? and so on.

Contract

A project contract is a must necessity which is the terms and conditions of the agreement between both the graphic designer and client.

Some of the key elements to include in the contract are Contact Information, Project Description, Scope of Work, Timeline and Milestones, Payment Terms, Intellectual Property Rights, Revisions and Edits, Cancellation and Termination, Confidentiality, and Signatures.

Discovery Call

Make sure to have a call for a meeting and conversation with the client to gather information, clarify goals, and understand the scope, and requirements of the project before moving forward to work.

The above points should be followed properly to set a good price and get paid on time. Otherwise, you will face many problems: I suffered in the early stage so keep in mind and start working wisely.

Conclusion

At last, navigating the pricing landscape in graphic design involves a delicate balance of recognizing one’s worth, delivering value, considering external factors, and establishing clear communication and expectations.

This holistic approach not only ensures fair compensation but also contributes to a thriving and sustainable graphic design business that can stand out in a competitive online market.

Rabi Thapa

Hello, I'm the founder and author of DeJoiner and I've been a graphics and UI/UX designer for over 4 years. I've had the opportunity to work with more than 500 clients on over 2,000 projects. I'm excited to share my experiences with you here!

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